Exposed ad fraud cheats on UEFA sponsors video campaign

On April 5, 2017, Sadbottrue.com has published the “12-letter ad fraud” investigation. The ad fraud scheme includes more than 1000 unpronounceable 12-letters domains, that sent more than billion of simulated visitors on different sites, that have made hundreds of billions of ad views total.


Among largest recipients of simulated visitors and beneficiary of 12-letter ad fraud are The Joincom.com mixed this artificial audience and send this traffic to 5 sites. Male audience (Motorimagazine), women's fashion and lifestyle (Donnemagazine), сhildren and motherhood (Mammemagazine), and two sites for consumers with reviews of travel and various goods (Viaggiamo and Offerte shopping).


The Screenshots how Italian ad fraudsters cheat on PepsiCo UEFA Sponsorship Campaign. How does ad fraud look like? We should start with the most simple case how beneficiaries use different video supply side partners to earn maximum from one visit during UEFA championship.


Exposed ad fraud #1.

4 Lay's video at the same time.




Exposed ad fraud #2.

2 Lay's + 2 Volkswagen at the same time.




Exposed ad fraud #3.

3 Pepsi among 5 videos on the page.




Exposed ad fraud #4.

2 Lay's + 2 Volkswagen another combination.




Exposed ad fraud #5.

4 Lay's among 5 videos.




Exposed ad fraud #6.

4 Pepsi among 5 videos.




Exposed ad fraud #7.

3 Pepsi videos.




Exposed ad fraud #8.

2 Pepsi videos.




Exposed ad fraud #9.

1 Pepsi + 2 Fiesta videos at the same time.








The lists of the screenshots with another group of brands affected by 12-letters ad fraud scheme.



Pepsi UEFA Sponsorship


Procter & Gamble European brands


Audi Q2


Durex (and other Reckitt Benckiser).


Sanofi brands


Nestle brands


SKY TV


Booking brands


Dozens of Financial, FMCG, Auto brands.