Exposed ad fraud cheats on Procter & Gamble. Video data set

On April 5, 2017, Sadbottrue.com has published the “12-letter ad fraud” investigation. The ad fraud scheme includes more than 1000 unpronounceable 12-letters domains, that sent more than billion of simulated visitors on different sites, that have made hundreds of billions of ad views total.


Among largest recipients of simulated visitors and beneficiary of 12-letter ad fraud are The Joincom.com mixed this artificial audience and send this traffic to 5 sites. Male audience (Motorimagazine), women's fashion and lifestyle (Donnemagazine), сhildren and motherhood (Mammemagazine), and two sites for consumers with reviews of travel and various goods (Viaggiamo and Offerte shopping).


All video were from Google (both DoubleClick and YouTube campaigns). All these video views were verified by advertising companies: Aggregate Knowledge, Integral Ad Science, Tubemogul, Videology, Visible Measures.



9 P&G's among 23 video ad during 21 minutes on the ad fraud site



9 P&G ad videos. We have manually allowed scripts in the browser. In common, all refreshes automated.


00:00 (P&G) Pantene Pro-V + Amuchina

01:15 Genny Angels

02:06 (P&G) Pantene Pro-V

03:09 Volkswagen

04:34 Genny Angels


04:50 Automated page reload. Start new visit.

05:03 (P&G) Swiffer + Sky Disney

06:27 Genny Angels

07:16 (P&G) Swiffer

08:19 Volkswagen

09:43 Genny Angels


09:55 Automated page reload. Start new visit.

10:12 (P&G) Swiffer

10:15 Disney on SKY

11:28 Genny Angels

12:27 Genny Angels

13:19 (P&G) Swiffer

14:36 Genny Angels


15:05 Automated page reload. Start new visit.

15:17 Amuchina + Tempo + Pringles + (P&G) Swiffer

16:01 (P&G) Pantene Pro-V

17:16 Genny Angels

18:18 (P&G) Swiffer

19:32 Genny Angels

20:29 Disney on SKY




8 P&G's among 15 video ad during 17 minutes on the ad fraud site




00:07 (P&G) Swiffer + Tempo
01:27 Genny Angels
02:24 Genny Angels
03:09 (P&G) Swiffer
04:11 Volkswagen

05:09 Automated page reload. Start new visit.
05:19 (P&G) Pantene Pro-V
06:35 Genny Angels
07:37 (P&G) Swiffer
08:53 Genny Angels
09:54 (P&G) Pantene Pro-V

10:13 Automated page reload. Start new visit.
10:40 Genny Angels
11:27 (P&G) Pantene Pro-V
12:52 Genny Angels
13:40 (P&G) Pantene Pro-V
14:42 Volkswagen

15:20 Automated page reload. Start new visit.
15:33 (P&G) Pantene Pro-V + Amuchina