Investigative team Sadbottrue has own technologies for data gathering and for meta-analysis of big data. We focused on findings and explanation of anomalies that influence on the tech companies. We are fighting against the social media and advertising fraud ecosystem.
Chapter 38. What is really Twitter business? Part three
The true story
Before proceeding to the next part of our investigation, "What is really Twitter Business?", let us do a brief explanation about the order and payment of advertising on Twitter.
“Your bid and budget come into play when controlling the spend in your campaign. Twitter Ads is an auction based system, so your budget and bid determine the price of your campaign. There is no minimum for using Twitter Ads and our system will only charge advertisers when you acquire an action (based on your campaign objective)”
There are 5 campaign types are available.
1. Website clicks or conversions
3. Tweet engagement
4. App installs or app engagement campaigns
5. Leads campaigns
You pay only for objective you choose. You do not pay for options that are not selected.
Choosing tweet engagement campaigns, you will only be charged for engagements on your Promoted Tweets. Impressions are free, according to the pricing of Twitter ads. As we know, this type is most popular among the advertisers.
What actions are considered to be an engagement? Let's look at the glossary.
“Engagement quantifies how much user interaction there is with your campaign.”
“Promoted Tweets: The number of clicks, Retweets, likes, follows and replies on a Promoted Tweet”.
We can’t in any way to track new followers via promoted tweet and clicks. But retweets, likes, and replies can be counted.
After we have found that Jim Vidmar’s botnet increases the engagement of promoted tweets of Twitter for Business, we decided to trace, does he make such actions against other advertisers. Those, who paid for their promotion, unlike Twitter.
We began to monitor the Vidmar’s botnet and here is the first result of fake engagement for the client’s promoted tweet.
Total engagement (without clicks and followers) is 5,218.
Not all Twitter engagement is counted as paid, part of it is eliminated for some parameters.
The average price of engagement of Promoted tweet is $ 0.4 per user interaction
Admin Labs is a website and service monitoring tool, provided by the Finnish company with the same name. To pay for this advertising campaign, it needs to spend revenue from 200 customers per month. But this company has no chance to bring new customers. Bots (fake twitter users) do not pay for online services.
Stats for the retweeters of the Admin Labs promoted tweet.
87% of retweeters joined Twitter in Q3 2016.
The majority of retweeters have a ratio of retweets to likes close to 100%.
15% of retweeters are “digital”-”online” - “internet” - “marketing” ninjas.
About 5% are not renamed and still have Russian description.
The content of more than 90% of the audience consists of retweets of Jim Vidmar’s accounts mentioned in previous articles. All 4000 bots with different patterns of descriptions are available in datasets (1, 2, 3, 4, 5).
The bot facts
1. Twitter is not able to detect this primitive botnet.
2. With this botnet, Twitter mimics the activity of the audience for promoted tweets.
The sad questions
1. Why Jim Vidmar chose this promoted tweet?
2. How did he determine how many retweets and likes it needs?
3. What is his profit, if Twitter got the payment for this promo?
The appendix. Part one
16 November 2016.
3200 retweets, 1858 Likes
Accounts with the same sequence of retweets.
Lofty Follows, AdminLAbs, Lyft “Make up $1500/week”
The appendix. Part two
Accounts with the similar description.
The appendix. Part three
Accounts retweeted Admin Labs also promoted official @twitterbusiness. All accounts have the same sequence of retweets.
Typical pair of screenshots of the accounts has the first screenshot with sequence of retweets “ Stylish rentals” and “Twitter for business”. The second screenshot with the sequence of retweets: ”Lyft promo with “KLP” code, next is retweet of Admin Labs, than we see a retweet of “Stylish rentals” with the Lyft ads.
The appendix. Part four
Another pack of the accounts with the same sequence of tweets.
The appendix. Part five
3 accounts with egg-profiles, liked promoted tweet recently.
The appendix. Part six
All accounts (likers and retweeters) have Russian @username and English name.
The same situation with the accounts which liked the promoted tweet.