Why transparency is the death for programmatic? Data set

Auto

Maserati, Jeep, Nissan, Alfa Romeo, Toyota (RAV4, Yaris, Corolla), Chevrolet, Dodge RAM, Fiat, Cadillac (CMC).


FMCG

Unilever (Dollar Shave Club), Quaker, Hefty, G.H.Cretors, Soylent, The Laughing Cow, La Roche-Posay.


Entertainment

Amazon video, World of Warships.


Information technologies

Adobe, Hewlett-Packard (Enterprise solution), Google AdWords, Dell, IBM, Oracle, Microsoft.


Media

Financial Times, MIT Technology Review, Wall Street Journal.


Retail

Gilt, Amazon, Walmart, DOMO, ETON, Cabela’s, GAP, Adidas, Samsung, Best Buy, Apple (Beats), Foot locker (Eastbay).


Finance

Mastercard (Luxury card), Visa (Co-branding Visa Marriott.com), Discover (Discover It), Paypal, Santander, AIG.


Education

Vanderbilt University, Kaplan University, Maryland University, Villanova University, Penn State University, North American University, University of North Carolina.


Government & Charity

American Association Cancer Research. Department of Health, American Red Cross.




Integration OpenX, Lanista Concepts and Adiply for maximisation earnings







AUTO






















Finance


















Luxury

Villeroy & Bosh






Tech & Digital























Video Ads

Two video ads on the same page.









Retail & FMCG












































Education, Media, Charity

Vanderbilt University. Vanderbilt Master of Marketing. 4 ads on the same page at the same time.



















Wide Screen







Empty Screen










If Google pays ad fraudsters as an advertiser, then how can it protect the clients?