Investigative team Sadbottrue has own technologies for data gathering and for meta-analysis of big data. We focused on findings and explanation of anomalies that influence on the tech companies. We are fighting against the social media and advertising fraud ecosystem.
12-letter ad fraud affects PepsiCo UEFA sponsorship
On April 5, 2017, Sadbottrue.com has published the “12-letter ad fraud” investigation. The ad fraud scheme includes more than 1000 unpronounceable 12-letters domains, that sent more than billion of simulated visitors on different sites, that have made hundreds of billions of ad views total.
Among largest recipients of simulated visitors and beneficiary of 12-letter ad fraud are The Joincom.com mixed this artificial audience and send this traffic to 5 sites. Male audience (Motorimagazine), women's fashion and lifestyle (Donnemagazine), сhildren and motherhood (Mammemagazine), and two sites for consumers with reviews of travel and various goods (Viaggiamo and Offerte shopping).
Pepsi and Lay`s official UEFA Champions League sponsor video on these 12-letter traffic ad fraud sites.
Dozens of brands were affected by 12-letters ad fraud scheme.
Pepsi UEFA Sponsorship
Procter & Gamble European brands
Durex (and other Reckitt Benckiser).