Investigative team Sadbottrue has own technologies for data gathering and for meta-analysis of big data. We focused on findings and explanation of anomalies that influence on the tech companies. We are fighting against the social media and advertising fraud ecosystem.
12-letter ad fraud affects dozens of Financial, FMCG, Auto brands.
On April 5, 2017, Sadbottrue.com has published the “12-letter ad fraud” investigation. The ad fraud scheme includes more than 1000 unpronounceable 12-letters domains, that sent more than billion of simulated visitors on different sites, that have made hundreds of billions of ad views total.
Among largest recipients of simulated visitors and beneficiary of 12-letter ad fraud are The Joincom.com mixed this artificial audience and send this traffic to 5 sites. Male audience (Motorimagazine), women's fashion and lifestyle (Donnemagazine), сhildren and motherhood (Mammemagazine), and two sites for consumers with reviews of travel and various goods (Viaggiamo and Offerte shopping).
Among affected brands are
Renault, BMW i3, BMW MINI, Volkswagen, KIA, Hyundai (double video ads at the same time in the same place one over other). Bridgestone.
"Fast and furious 8", "Smurfs: The Lost Village", "Baby boss" movies, Disneyland Paris.
TIM, Samsung, Dell.
Philadelphia, Activia (Danone), Penny Market.
Swisse, Parodontax, Amuchina, Estee Lauder, Tylenol, Colgate, Clear, Systane Ultra.
American Express, Allianz, Discover it, Geico, Unicredit, Capital One.
The lists of the screenshots with another group of brands affected by 12-letters ad fraud scheme.
Pepsi UEFA Sponsorship
Procter & Gamble European brands
Durex (and other Reckitt Benckiser).